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Title of the project

Wild Nature Project’ – reintroducing game meat into diets


To reintroduce game meat back into the diet through education and marketing

In order to achieve this aim, a range of cooking classes are offered for hotels, restaurants and interested parties for the purpose of trying to bring venison and, first and foremost, the subject of game and hunting back into households.

Hunters part-financed the project


Country Austria
Level Regional
Region Pinzgau region

Starting date


Protection status of the areas

National protected area


Species Caracteristics Huntable species
Species Type Mammals
Name(s) of main species Primarily the project focussed on bringing venison back into the diet, so deer species, however all game meat was covered to a lesser extent

Conservation action(s)

Communication and education (for different target audiences e.g. hunters, the wider public)


Leading partners Pinzgauer hunting community
Other partners National Park Authority (http://www.nationalparksaustria.at/en/pages/gesaeuse-59.aspx)Austrian Federal Forestry (http://www.bundesforste.at/english.html)Fischhorn ManorRaiffeisenbank Bruck (http://www.bruck.raiffeisen.at/eBusiness/01_template1/79533192919971175-NA-NA-NA-30-NA.html)

Estimation of the budget (total or annual)

The total investment was € 94.500,-, of which sponsors invested 41.38% (alternatively it could be that 94.500 was invested which represented 41.38% of the total costs, the information is unclear)